As a Marketing Consultant, the issue I spend the most time on with clients is the implementation of online technology.

It’s inexpensive, available to millions in every possible demographic, and best of all, ROI is easy to quantify. Many of my clients have changed their sales and marketing strategies to focus (at times exclusively) on internet tools.

Any company that has not already shifted its strategy and infrastructure to include the latest technology and online media will only get further and further behind the curve. The public’s preference for instant information is only growing more voracious, and will eventually render most old school approaches obsolete.