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Here’s Why You Should Work On Your Municipal Infrastructure Before Starting Retail Development

Retailers do extensive research and analysis to make sure they’ve found a good location before deciding to build in a town or city. You can help your community stand-out in these searches by meeting their requirements for retail development sites. One of the best ways to do this is by focusing on developing your municipal infrastructure.

Having the right municipal infrastructure in place is a huge advantage when marketing your community. Retailers will be much more eager to work with a community that’s proactive. If they see you have an actionable plan to upgrade infrastructure and handle the increased demands of retail development, they’ll see you’re serious about working with them.

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Plan Your City Systems

If you’re ready with plans for improved traffic flow and public transportation, that might just be the thing that catches a retail developer’s eye. Retailers want to see that your city is prepared to make new retail developments easily accessible. They’ll also be looking at available properties to make sure they’re the right size and in a good location to attract traffic from local and out-of-town customers.

Retailers also want to know that the city infrastructure can handle an increased demand on water, sewage, electrical, communication, and other systems. They won’t want to deal with construction delays or other problems that might come up if your city isn’t ready to expand.

Reexamine City Ordinances

It’s also a good idea to take a look at city ordinances and zoning that will affect retailers. These include rules governing parking, landscaping, signage, and lighting. Making things easy for incoming retailers can go a long way toward convincing them to build in your town.

Another thing to reexamine is your review and approval process. Retailers are not going to want to mess with a lengthy approvals process for permits. The more simple and easy to understand your approval process is, the more attractive working with your community will be.

Get Some Help

Retail Attractions provides general municipal consulting services to growing communities. We offer services that will help you develop:

  • Local or regional comprehensive plans
  • Water, stormwater and sewer master plans
  • Transportation/traffic flow master plans
  • Technology master plans
  • Zoning master plans
  • Parking, lighting, sign, and landscaping ordinances

Once your community has a plan for developing a healthy infrastructure, Retail Attractions can help you come up with a plan that will entice retail development to your community. If you want to learn more, just get in touch with us through this link.

If you found this article useful, then you’ll probably also like my book City on a Hill. It gives a no-nonsense take on economic development that’s really helpful for cities just getting started with their retail development plans.

A Small Town’s Guide To Attracting And Retaining Millennials

The exodus of young people from rural to urban areas can take quite a toll on the population of a small town, or even one of the smaller cities. But even though Millennials (a group that includes anyone born between 1981 and 1996) tend to migrate into urban population centers, it’s vital that small towns find ways to attract and keep young people in the community.

In October of 2019, a Politico survey of American mayors found that 85% list attracting Millennials as one of their top 10 priorities. Millennials are a vital part of the workforce. They’re future homeowners in your community. There’s a good chance they’ll start up small businesses. And they’re one of the key demographics to look at when planning for retail development. But how do you get them to want to live in your town?

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Engage With and Consult Millennials

Millennials are going to be one of your best resources when figuring out how to market your community to them. Start out by talking with the Millennials who already live in your community. Invite them into your governmental process. Interview them in-person. Send out invitations to take short online surveys.

Don’t rely on TV or newspapers to reach Millennials. When you’re asking them to weigh-in on your community, you’ll need to reach out in a way that they’ll notice. Setting up a social media presence for your community is a good start. But by far the most effective way to spread your interest in working with Millennials is by word-of-mouth. Once you start talking with a few Millennials, they’ll share their experiences with their friends.

Invest In Millennial’s Priorities

There are some specific things that the average Millennial is going to look for in a community. Whether or not your community fits into their preferred lifestyle will play a huge role in determining their interest. In general, Millennials are looking for

– High-Speed Internet: Millennials are a generation that relies heavily on the Internet for shopping, socializing, recreation, and work. If they can’t get high-speed internet in your area, they won’t be interested.

– Affordable Housing: Affordable housing is another key concern for Millennials, and it’s one of the biggest assets a smaller town can offer. It’s typically much more affordable to live in a rural or suburban areas than a major city.

– Hang-Out Spots: Millennials like the option to spend time in locations that are not their home or work. Coffee shops, micro-breweries, and similar locations are a big draw for Millennials.

– Entrepreneurship Opportunities: A high percentage of Millennials either already own a small business or plan to start a business in the near future. If your community is supportive of small businesses, entrepreneurial Millennials are more likely to move in.

Connect With Institutions and Employers

City government isn’t the only institution that’s interested in attracting Millennials. Educational institutions and local employers also have a vested interest in bringing in young people. Since their goals align with yours, they can be some of your best allies. Schools can help bring in new Millennials and encourage them to stay local by sharing opportunities in the community. And employers can work on positioning themselves to attract and retain Millennial talent.

A strong Millennial demographic is going to support the community and business institutions that already exist in your city. And it can also help your small market community attract new retail development. Young people are the future of any community, so make your town a location where they’d like to put down roots.

How To Develop Retail and Tourism Together For Increased City Revenue

Retail development and tourism development are often planned independently of one another. But if your community has the potential to bring in tourists that’s definitely something to consider when planning retail development. And if your community’s retail offerings can appeal to non-residents, then developing a plan to bring in tourists is key to increasing city revenue.

Considering retail and tourism together is simply good business. Ideally, your community’s retail and tourist offerings should work together to support the local economy. Here are a few tips to make sure you’re doing just that.

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Understand Tourism In Your Community

What attracts visitors to your area? That’s the first question to answer when considering the link between retail and tourism. Retail on its own can draw in a certain number of visitors, but tourist attractions are also going to be important.

When answering the question of why visitors should love your town, think about what makes your community unique or extraordinary. What do you have that other communities don’t or that is better than others can offer? Natural attractions such as lakes and rivers should go on your list, as well as outdoor activities. And don’t forget to include attractions with historic or cultural significance, including local festivals. Tourist attractions like zoos, theme parks, etc. should go on the list as well, along with unique local businesses and artisans.

Compare Tourist and Resident Shopping Patterns

It’s important to know what types of visitors are currently being attracted to your community and what your tourism potential is. But it’s also important to understand your resident’s needs and their retail habits. As you’re planning for tourism, you have to be careful to meet residents’ retail needs as well.

In some cases, there will be quite a bit of overlap between residents’ and tourists’ shopping patterns. This means that the difference between residents and tourists won’t have much of an impact on your retail development strategy. But in situations where there’s a wide gap between the two demographics’ needs and interests, you’ll want to attract retail that can cater to both groups of people.

Appeal To Your Tourism Niche

Once you understand what your community has to offer and what the tourists you’re attracting want, then you can focus on developing your joint tourism/retail development plan. This is where you’ll answer the question, “What products and services complement local attractions and appeal to your tourists?” Answering this question will help you discover your niche in the tourism industry and set you apart from the competition.

It’s easy for a community to feel overwhelmed planning retail development on its own, and even more so when you take tourism into account. Hiring a professional retail consultant will make things much easier. Retail Attractions can help with analyzing tourist and resident demographics, developing an actionable plan, and attracting the retailers you want. Just contact us today to get started.

Three Essential Building Blocks for Creating The Website Your City Needs

Most cities have a website. It’s a necessity in our highly technological world, where the Internet is usually the first place people go when they’re looking for information about a specific location. But does your city have a good website?

When you’re trying to attract retail development to your city, the first thing they’ll do is look you up online. If they find an out-dated website that’s hard to navigate, they’ll likely take their business somewhere else. A poorly designed website tells potential investors that your city doesn’t know how to market itself. In contrast, a solid website design lets investors know you’re serious about investing in the city and staying in touch with the visitors and community members who will form their client base.

municipal website design

Professional

Overall, layout is the first thing people notice when they visit a website. Is the homepage eye-catching and uncluttered? Is the menu simple and navigable? Does the search bar work? Is your community website mobile-friendly? If you can’t answer “yes” to these questions, then it’s time for a redesign.

Modern city websites utilize web design principles to create a responsive site that works well and looks good on mobile devices as well as PCs. When you have a good website, it gives your community instant credibility and helps you stand out from the competition. It’s one of the fastest ways to demonstrate the business value of your community.

Easy Navigation

The second thing users notice about a website is whether or not it’s easy to use. No matter how nice the homepage looks, the website is useless if users can’t find what they’re looking for. You want a website with clear, consistent headers and navigation menus to guide users in the right direction.

When potential retail investors are looking at your website, they want to know people who visit your site can easily find places to shop or dine out. This information is usually included in a “visitors” link in the menu. The “visitors” link often directs to another website with information for tourists on where to shop, eat, and stay while they’re in town. This website should also be helpful and easily navigated.

Up-To-Date

Catching a visitor’s attention and being easy to navigate aren’t the only roles of a website. It also has to present relevant, up-to-date information. No one’s going to be impressed with the website if they search for upcoming city events and find a news article that’s 2 years old. Make sure all the information about your city is as current as possible.

Convinced you need a website redesign? Contact Retail Attractions for help. We know exactly what your website needs to attract new investors. We are partnered with a full-service website development firm to provide web consulting, design, development, hosting and maintenance services specifically tailored to your community’s needs.

Aerial Photography and City Planning

We’re all familiar with the concept of aerial photography. These photos are taken from high up in the air to provide a big-picture view of the land below. If the photography is done correctly, the resulting images can be a useful asset for city planning and retail development projects. Aerial photography works for surveying sites, legal documentation, and marketing, among other things. It’s just one more tool Retail Attractions uses to make your city planning project a success.

Economic Development Consultant Aerial Photography and City Planning

Types of Aerial Photography

Aerial photographs can be vertical or oblique. The vertical photographs are taken with the camera pointed straight down. It’s also called a 90-degree or birds-eye view. This type of photo provides a map-like image without distortion.

Oblique photographs are taken at an angle. A 45-degree angle is popular, but they can be taken at many different angles and heights depending on how you plan to use the photograph. This type of aerial photograph shows perspective and provides a view that lets you look at the relative sizes of buildings, trees, and other objects in the area.

Using Aerial Photographs

The different types of aerial photographs have different applications. With vertical shots, multiple photographs of a specific site can be taken at the same height from the ground and combined with GIS (Geographic Information System) to use with surveying, engineering, site planning, and aerial mapping. These photographs can also be used to help resolve legal issues such as land disputes and accident analysis.

Oblique photographs have a more limited application for the technical side of city planning but still play a valuable role. Since they provide perspective, these photographs are useful for marketing the project and tracking construction progress.

Where To Get Aerial Shots

If you’re already working with Retail Attractions, we have current aerial photographs for most of our client cities on file and we can provide the data in print or electronically. If you’re just starting out with city planning or need up-to-date aerial photographs, we provide a variety of aerial photography services to meet your needs.

One of the many advantages of working with Retail Attractions for your aerial photography is that we have extensive experience with the type of photography that’s best suited for city planning purposes. You need an aerial photographer that has experience working with cities if you want to get the most useful aerial survey shots. If you’re interested in our photography, or our other economic development services, visit our website for more information and contact us today for a price quote.

Create A Shared Vision Before Entering Partnerships

Vision is the starting point for all successful projects. When you’re developing a vision that will carry your community into a public/private partnership to support retail development and economic growth, it’s essential that the vision is shared. Investors don’t want to partner with a community that can’t agree on their goals.

City Development Expert

If your community can’t generate a cohesive vision before heading into public/private partnerships, then there’s a good chance your retail development goals are doomed to failure. Recognizing this gives you an opportunity to impress potential partners by creating a shared vision from the very beginning of your city’s plans for growth and expansion.

Include Everyone

Ideally, your vision will involve everyone who has a stake in the positive outcome of this potential partnership. This includes residents, property owners, homeowners associations, media outlets, colleges, hospitals, churches, and other stakeholders.

Make sure you don’t leave out people and groups that are initially opposed to the community’s proposed vision. Building consensus and addressing concerns is a key step in the process of vision-building if that vision is to be shared by the entire community.

Use Media

Get the media on your side early in the vision-building process. An alliance with local media outlets makes it easier to get your message out and cultivate transparency during the planning stages. Media will continue to play a key role in publicizing the vision and keeping it fresh in people’s minds after your community has decided on a final version of your vision plan.

Future Planning

City visions often include long-term plans that can span several local political administrations. This means that establishing a collective vision and creating community buy-in for the project is essential for sustaining the vision long-term.

As your community develops a shared vision, remember to keep the practical side of things in mind. A vision by itself isn’t enough – you also need a plan for implementing your vision. This is where you can really start focusing on what your community hopes to get out of a public/private partnership and what you can offer your investors.

Provide Clarity

Use public hearings, news releases, visioning exercises and other tools to keep stakeholder and area residents in the loop about the vision you’re developing. Make sure you specify the scale of projects included in the vision and let people know exactly what’s going to happen. A shared vision will start to collapse if people feel blindsided or misinformed.

Retail Attractions can assist with generating an honest assessment of your city’s strengths and weaknesses. We know what investors are looking for and can help you with demographic analysis and strategic planning you’ll need to create an implementable vision before entering into a partnership to foster economic development.