Most cities have a website. It’s a necessity in our highly technological world, where the Internet is usually the first place people go when they’re looking for information about a specific location. But does your city have a good website?
When you’re trying to attract retail development to your city, the first thing they’ll do is look you up online. If they find an out-dated website that’s hard to navigate, they’ll likely take their business somewhere else. A poorly designed website tells potential investors that your city doesn’t know how to market itself. In contrast, a solid website design lets investors know you’re serious about investing in the city and staying in touch with the visitors and community members who will form their client base.
Overall, layout is the first thing people notice when they visit a website. Is the homepage eye-catching and uncluttered? Is the menu simple and navigable? Does the search bar work? Is your community website mobile-friendly? If you can’t answer “yes” to these questions, then it’s time for a redesign.
Modern city websites utilize web design principles to create a responsive site that works well and looks good on mobile devices as well as PCs. When you have a good website, it gives your community instant credibility and helps you stand out from the competition. It’s one of the fastest ways to demonstrate the business value of your community.
The second thing users notice about a website is whether or not it’s easy to use. No matter how nice the homepage looks, the website is useless if users can’t find what they’re looking for. You want a website with clear, consistent headers and navigation menus to guide users in the right direction.
When potential retail investors are looking at your website, they want to know people who visit your site can easily find places to shop or dine out. This information is usually included in a “visitors” link in the menu. The “visitors” link often directs to another website with information for tourists on where to shop, eat, and stay while they’re in town. This website should also be helpful and easily navigated.
Catching a visitor’s attention and being easy to navigate aren’t the only roles of a website. It also has to present relevant, up-to-date information. No one’s going to be impressed with the website if they search for upcoming city events and find a news article that’s 2 years old. Make sure all the information about your city is as current as possible.
Convinced you need a website redesign? Contact Retail Attractions for help. We know exactly what your website needs to attract new investors. We are partnered with a full-service website development firm to provide web consulting, design, development, hosting and maintenance services specifically tailored to your community’s needs.