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Owasso-based consultant releases second book on economic development

Local Rickey Hayes has taken his expertise and experience in the retail development industry to publish a new book.

Hayes – owner, CEO and founder of Owasso-based Retail Attractions, LLC – recently released his second title, “The Devil’s in the Details: Things That Challenge City Government and the Language of Development.”

He began his work in the public sector in law enforcement in Paris, Texas, before moving to the Tulsa area in 2001 to take over as director of economic development for the City of Owasso.

Realizing he had a special ability to help connect investors, developers and land owners with those in the public sector, Hayes eventually took off on his own and started his company, Retail Attractions, following his years in public service.
Over time, Hayes documented his work and released two books that lay out the process. “The Devil’s in the Details” is a continuation and more in-depth look at retail development and re-cruitment after his first book, “City on a Hill: A Book on Cities and How to Make Them Better.”

While “City on a Hill” chronicled much of Hayes’s work for the City of Owasso, as part of its staff and after starting his consulting business, “The Devil’s in the Details” goes deeper into the realm of the retail development process.
“I think with both of these books, the goal was to educate and assist those who work in the public sector to understand what the private sector needs and motivate them to partner with those attempting to invest in their communities,” Hayes said.

Both books and information about Hayes and Retail Attractions are available at Books can be purchased directly at, by emailing the office at or by calling 918-376-6707.
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